Social Media Essay Example for Free

Online networking Essay What is online life? To many, online life is an instrument to speak with companions, or even companions of companions in an impartial domain discussing any point, occasions or news unreservedly (Lipscomb 2010). Web based life today, not just fill in as an instrument for individual to impart, it likewise turned into a stage for organizations or people to profit by it to drive financial salary from it. Internet based life are stages that can empower free correspondence and sharing of data on the web (Elmore March 2010). Not many of the web-based social networking stages are, Facebook, Twitter, LinkedIn, Youtube, Blogs or even web gatherings that can be utilized to share data, feelings on the web. Web-based social networking today are integral asset to an individual, organization, and even a nation. Facebook, being the main top traffic web based life webpage, is following around one trillion site visits for every month internationally (Double Click Ad Planner by Google 2011), and following 615 million site hits for each month in Singapore (comScore, Inc 2013). With an aggregate of 2. million extraordinary guests, it is contacting 65% of Singapore’s web populace and thus, whenever done accurately, web based life stages can be an enabling device to improve a private company network’s information sharing, form social capital, bolster development and help in critical thinking and drive more profit and salary. Internet based life stages like LinkedIn, are moving towards in excess of a web-ba sed social networking stage. Managers are utilizing increasingly internet based life devices like LinkedIn to search for expected jobseekers. LinkedIn is an increasingly corporate web based life stage, indicating profiles and side interests, yet in addition past professional training and supports from companions and partners. Occupation entries like JobStreet are confronting increasingly more rivalry from internet based life as occupation gateways regularly just shows the jobseeker’s resume and pass vocations. LinkedIn shows the business the social side of the jobseeker, individual abilities they have, and constructive supports from individuals. Improving Knowledge Sharing Knowledge is something beyond data, it is gather of both expertise (implicit information) and know-why (unequivocal information). In today information based economy, information has been characterized to be one of the key resources for associations to support and achievement (Jashapara 2011). In our general public today, more individuals are sharing information and data via web-based networking media stage more than talking vis-à-vis. News reports, articles, alongside genuine beliefs can be effectively shared through internet based life stages. Information sharing gets simpler and quicker with the assistance of web-based social networking. It is basic to see how information is picked up and the techniques for how an individual learn. Social learning hypothesis suggests that individual learning happens when people are connecting with subjective, conduct and natural elements; fundamentally with others (Jashapara 2011). Because of the connecting with association and overwhelming use of online life, it very well may be an incredible road to empower information creation and sharing. As an investigation done by Neilson Inc, it urges representatives to share information utilizing web based life stages to all the more likely develop information sharing (Dina Adamovic 2012). Online networking not just guide in information partaking in inside the association, It can be additionally used to instruct its colleagues (Evolution1 Utilizes Social Media to Share Knowledge 2012). By utilizing web based life, Evolution1 can enormously diminish the really human work that is required in help and instructive jobs. This has let Evolution1 to stay serious in our quick pace economy today. Building Social Capital The idea of social capital and human capital is both firmly related, they show up from the important resources of an association, which are the assets that representatives procure (Jashapara 2011). There are inherently three measurement to social capital: Structural measurement demonstrating the linkages and associations between variables, for example, thickness and order of systems; Relational measurement that gives the historical backdrop of collaborations between people bringing about certain degree of trust, standards and desires; Cognitive measurement that prompts shared implications, translations, mental models and arrangement of perspectives. With the assistance of web based life, social capital of the association can be develop in a quicker and simpler manner. Growing better associations with customers, accomplices, and furthermore inside their representatives. It is referenced that information has been a significant factor for an organization’s manageability and achievement, in this manner basic to build up an information sharing society particularly with little medium organizations. Online life which has been a stage to impart in our day by day life is a quick and simple approach to convey as thoughts can be shared and key plans can be examined with a quicker reaction time and even in a hurry. The web based promoting effort from Ngee Ann Polytechnic has shown how internet based life applications can be utilized as correspondence modes for thought sharing. The web based showcasing effort Ngee Ann Polytechnic utilizes, â€Å"Tweet about your most loved Ngee Ann Poly Courses†, is utilizing an online ad to highlight this presentation flag. On the flag, watchers can tweet constant and the tweets will appear on the standard expressing your decision obviously. The battle was a triumph, driving more than twenty-3,000,000 watchers to the promotion standard, it likewise drives in excess of fifteen thousand watchers to connect with and tweet on their twitter page (SG 2012). With the help from the instance of Ngee Ann Polytechnic using internet based life as a thought sharing medium, it has supported escalated shopper commitment which in turns accomplished premium brand mindfulness where it tends to be an upper hand over it contenders. What's more, it has accomplished in traveling into an effective information based association with coordinating web based life as a specialized device. Advancement For an association, development is exceptionally basic, the creation and encouraging of new and better thoughts keeps an association to remain in front of its rivals. Having information laborers to continually having imaginative information is a significant part of an organization’s information the board procedure (Jashapara 2011). In today’s quick paced, ever-evolving condition, association is confronting the need to continually develop new and better thoughts. Utilizing online life as an apparatus, association can group and gather imaginative thoughts from its workers, accomplices, and even direct shoppers. As such, association can all the more likely comprehend what its item is missing of and what upgrades would it be able to make. Help Problem Solving Social media is being worked such that it is intended for quick and rapid reaction. Utilizing web based life as a stage, association will have the option to give continuous reaction and will have huge effect on critical thinking as information can be transmitted quicker. Besides, an open interpersonal organization will improves correspondence level inside the association inside and furthermore remotely with its sellers and customers (Murray 2012). In 2010, Grocer Supervalu understand that it has developed to a major organization perating in 44 states with 135,000 representatives and 10 particular store brands from Albertsons to Jewel-Osco to Shaws, it had great individuals with a lot of thoughts however no real way to share them. Subsequently, a rambling, disengaged workforce was harming business. Be that as it may, Grocer has soon to embrace an inner web based life devices in order to foster participation and cooperation among its workers the nation over. Consequently, Grocer usage of online networking to explain its separated workforce saw an expansion in marketing projections (Ferris 2012). Advantages There is a tremendous range of advantages for utilizing web-based social networking, it is free advertising for your organization, for example you can put your showcasing advancements and items on your Facebook page, have consistent updates on occasions on your Twitter account, search for likely representatives on Linkedin with their pass work understanding for nothing and above all its free and you can expand on your company’s marking and mindfulness through it (Culley 2011). As referenced before, the broad reach of internet based life to our populace is huge (comScore, Inc 2013), and furthermore it is additionally truly quantifiable contrasting with conventional media like TV, radio or out of home media as far as mindfulness, thought, idealness and buy plan (Feather 2010). Consequently fore, organizations are moving towards web based life then conventional media because of its free, quick and quantifiable. Dangers With much advantage of web based life close by, it is without a doubt decent to acquaint internet based life with any association method of information sharing and furthermore showcasing methodologies. Nonetheless, there are likewise a few dangers that accompany the innovation that associations should be wary of. Dangers like character fakes, infections, possible danger of negative comments and data spillage. Organizations that utilization web-based social networking are effortlessly presented to them (Esola 2010). The danger of personality misrepresentation will represent an incredible danger to the association as you don't know whether the collector that you are imparting data to is the genuine individual when conveying over web based life. For instance that the collector is mimicking the real individual, significant data of the association might be spilled to them. It is in this manner an unquestionable requirement for association to build up and oversees strategies on the kind of data can be tended to when utilizing online networking. Moreover, when offering data to web based life, the association may utilize strategies, for example, giving subtleties to check purposes. Likely dangers of negative comments and remarks will likewise be another key factor associations should observe. In light of web based life, a negative comment will become famous online short-term and stain the company’s notoriety. Much the same as the ongoing adventure of M

Code of Ethics Essay Example | Topics and Well Written Essays - 1500 words

Code of Ethics - Essay Example Nobody individual can run this association; hence, it is basic that we enlist partners who are neighborly, proficient, and see precisely what their separate jobs in the organization are. We hold our partners to the most elevated moral principles. We anticipate that our representatives should act in such a manner, nearby and off, that no disgrace or debasement will be provided reason to feel ambiguous about Whitehouse Cherry. Business morals, to us, is characterized as conduct that would straightforwardly bring about the loss of clients, or welcome claims. For instance, great business morals direct that all Whitehouse Cherry partners keep all client data secret. This data incorporates their names, and all distinguishing data like locations, government managed savings numbers, and telephone numbers. Our clients are guaranteed that their data will neither show up on a listserv, nor will it be offered to requesting organizations or assessors. Also, charge card data should just be gone into our database at the time clients are making buys, regardless of whether face to face, or by means of Web. Partners may not record charge card numbers, termination dates, or security code data completely, or to some extent. On the off chance that a partner encounters any trouble entering charge card data into the database, it would be ideal if you see a senior partner to finish the exchange. This standard applies to all typ es of installment got by Whitehouse Cherry, including checks and Pay Pal accounts. Inability to cling to any piece of this standard will bring about prompt excusal of the partner, according to our understanding, composed or inferred, with the client. Whitehouse Cherry partners should never examine clients, aside from with relevant work force, and for business and issue goals reasons as it were. And still, after all that, non-relevant work force, and clients, must not be inside hearing scope of the partners in conversation. Partners who catch non-relevant discussions should a) keep the

The Future of Talent Management

The Future of Talent Management Predictions about the nature of future work and the way work is performed have been ripe, but organizations also must tackle the issue of attracting and retaining talent. We’ve previously looked at the future of talent recruitment, but what about talent management? © Shutterstock.com | ColorlifeIn this post, we’ll explore what talent management entails and why it’s an important aspect of organizations operations. We’ll examine the current situation and the key challenges facing organizations. Finally, we’ll introduce five trends key to the future of talent management.WHAT IS TALENT MANAGEMENT AND WHY DOES IT MATTER?Before we start exploring the trends in talent management, it’s auspicious to remind yourself about the concept and its importance.First, what does talent mean in this context? The official dictionary definition lists different meanings for the word, one of which explains talent to be “a capacity for achievement or success”. Therefore, talented people are individuals who can make a difference to an organization through their contribution.When organizations are looking for attracting and retaining these talented individuals, they must look into talent management. Talent management is therefore a set of human resource (H R) processes, which are used for boosting company performance in a sustainable manner. It’s a systematic approach to attracting, identifying, developing, deploying and retaining these high contributing individuals.But why does talent management matter? There are a number of reasons why attracting and retaining talent should be at the top of a company’s ‘to do’ list. First, talent management can help understand the organizations current talent pool better. Knowing about the current talent pool and the future shortages can help companies focus their recruitment efforts and align company objectives around the talent they have. It essentially allows the company to make better use of the resources they have available.[slideshare id=40466736doc=201410newtalentmanagementhrtech2-141019195218-conversion-gate01w=640h=330]Talent management can also improve the organizations competitive advantage. As the organization can ensure the top talent wants to work for them, not the competitor, they are able to select the best team. The continuous focus on training is also essential for ensuring long-term benefits of the talent. If employees notice the organization invests in its employees and is the leader within the industry, it can guarantee the top talent doesn’t look elsewhere for employment opportunities.Furthermore, with the help of talent management, the organization can solve many common retention and recruitment difficulties. The different practices can guarantee the organization offers enough advancement opportunities, provides the kind of benefits talented individuals are after and ensures the right fit for the organization gets hired in the first place. With increased knowledge about the current talent, the future talent and the company’s needs, recruitment will be more focused and therefore, faster and more efficient.Studies have also found a link between proper talent management and better financial performance. The companies with the best leadership and talent management capabilities were able to increase their revenues faster than companies that overlook this aspect of recruitment and HR.Finally, appropriate emphasis on talent management answers possible skills shortages within an organization. The organization will be more aware of what the current skill landscape is and how to improve it. It can also help the company decide on the training and cross-training options, as resources won’t be faced in areas that don’t currently require attention. WHAT ARE THE CURRENT TRENDS OF TALENT MANAGEMENT?The current landscape is going through an adjustment for a ‘war for talent’. This is largely driven by skill shortages and organizations are therefore fighting over the scarce talent pools. ‘The war for talent’ was coined in 1997 by McKinsey Co, when they published a similarly named article. The company used data to suggest the competition for talent is heating up, as managerial talent is becoming increasingly scarce.Organizatio ns have indeed been reporting on the lack of suitable candidates. It isn’t just the lack of technical skills recruiters are worried about, but candidates also lack soft skills. Research by global management consultancy Hay Group found last year the lack of skills starts as early as graduate recruitment. Almost 90% of respondents believed less than half of the graduates in the UK have the talents needed for the roles they are applying for. Furthermore, 77% said they’ve hired ill-properly skilled staff to roles simply because of lack of choice.But the issue isn’t just visible at the graduate level. Organizations are also reporting issues in finding suitable senior managers and directors. Again, a previous study by the Institute of Leadership Management (ILM) found UK companies reporting on problems in finding talented senior level managers, with internal hiring being almost non-existent in many companies.The above has led to a creation of a plethora of talent analytics tools an d strategies. Companies are increasingly focused on crunching data when it comes to talent management; trying to ensure the right candidate is hired for the role. In some sense, organizations focus is on the niche candidates, the employees who fit the narrow job descriptions better.Another important part of the current talent management scene is ensuring workforce diversity. In 2015, a study found inclusion and diversity efforts were behind some of the most successful strategies of retaining talented employees. Nonetheless, the differences in approach remained between organizations that focus on talent management across the organization and those that only think of talent management as an afterthought.Overall, while the benefits of talent management are more discussed and often identified as key for organizational success, the proper implementation of this tactic is lacking.Below is an interesting video on the topic of the ‘war for talent’ and its next wave: THE CHALLENGES FACIN G TALENT MANAGEMENTFuture talent management must essentially solve three key challenges going forward. These are adjusting to the changing work environment, understanding the differences of the future employee, and shifting the process from pure talent management to people management.The workplace is rapidly changingThe workplace is undergoing a huge change, driven by the increase in technology. Organizations aren’t reliant on permanent staff to the same extent, as work can be contracted by an individual operating on the other side of the planet.Therefore, the new norm might be for organizations to have a small in-house staff, completed with virtual networks of freelancers and other contractors. According to the data, the US already has 15.5 million working as self-employed. What’s more interesting, is how some studies have estimated these independent workers to account for over 40% of the total US workforce by 2020.The further chances of this could also mean the workforce will become more fluid. A talented individual might not stick to working with a single organization, but offer his or her talents to a number of companies. The fluidity will in turn increase networking, as people work with different people more regularly. The future employee is differentAs the workforce is shifting from the ‘baby boomers’ to Millennials, HR department must also prepare for a different type of employee. Already, studies have highlighted the different approach Millennials tend to have towards work.Career development is at the centre of their plans, as the new employee is taking responsibility of their careers. This means they are careful about the applying for the jobs they want and they expect a more personal experience from the recruitment process, as well as the job. In Deloitte’s 2014 survey, 75% of Millennial respondents said the organizations they work aren’t appropriately developing future talent.On the other hand, the future employee isn’t solely looking for financial gain and a rose-paved road to promotion. Job flexibility is high on the agenda for the Millennials, with a PwC survey finding a number of Millennials would give up pay for a more flexible schedule. Millennials are therefore prepared to work hard, just on their own terms.[slideshare id=45937212doc=matthewmoroni-millennials-150317075835-conversion-gate01w=640h=330]Shift from talent to people managementThe final challenge talent management must resolve deals with the shift from the traditional talent management to people management. The above points, enhanced by the internationalization of the workforce, are creating a more diverse work culture. This in turn means a generic approach is unlikely to work as different people have different needs and requirements.Therefore, organizations must ensure the focus is on improving the work culture through better engagement and empowerment. Leadership qualities must be emphasized to ensure organizations are able to hire from within and that individuals find more career climbing opportunities within an organization.Josh Bersin, consultant on HR and talent management, has suggested companies should start thinking about employees as consumers or customers. According to Bersin, organizations should understand that most talented individuals have more opportunities now to go elsewhere if the work environment isn’t satisfactory enough. The noticeable thing is that most workers don’t seem too happy in their jobs. Bersin points out, for example, to a series of Deloitte studies, according to which, only 13% of the world’s workers are passionate about their work.5 FUTURE TRENDS OF TALENT MANAGEMENTWith the above challenges in mind, it’s time to turn our attention to the trends experts are expecting to see in the industry.Trend #1: Better understanding of workforce demographicsOrganizations are looking for better return on their investment and improving talent management can help cut these costs. The way organizat ions are going about it is through a better understanding of workforce demographics.Focus on demographics and the better understanding of organizations employees is crucial as workforce fluidity and scarceness are increasing. With better monitoring of the workforce demographics, the organization can identify gaps in talent for critical positions. It’s also helps determine the number of people required to fill these positions. Finally, it can help understand the right type of hire for each position.The talent management team should use data tools to stay on top of issues such as gender, age, position, talents and so on. This gives a better understanding of the current and the future issues. For example, enhanced focus on workforce demographics will help prepare for succession, as the older generations are retiring.Trend #2: Clearly defined job specificationsAs candidates are becoming more aware of what they are looking for from the employer, clarity in job specifications is increas ingly important. Both candidates and the organizations are interested in finding the right match and detailed job specifications will make this matchmaking much easier.Well-defined roles can guarantee better job satisfaction and improve productivity. By defining the roles you don’t only enhance the productivity and collaboration within a team, but also ensure you attract the right talent to those roles. When job specifications give a clear indication of the requirements, it makes the recruitment process more straightforward. This is especially important, as different data analytic tools are becoming the norm.Job search is likely to continue focusing on aligning the job roles with the organizations objectives. This means companies need to focus on understanding their unique work culture and values better, in order to attract candidates who are in line with these values.Trend #3: Strategic uses of engagement and recognitionIn order to attract and retain future talent, management mus t focus on finding the right strategies for engaging and rewarding employees. As mentioned above, talent management is moving towards a more personalized focus, which means the strategies to engage and reward must also follow this approach.A shift from a generic employee benefit package to a more personalized reward structure is inevitable. While competitive pay is likely going to remain an important part of the decision-making process when it comes to choosing an employer, certain other aspects might increase in importance.The two most likely aspects to feature high on the engagement and recognition agenda are career advancement opportunities and work-life balance. Work-life balance is certainly not as good as many would hope. A study by Ernst Young examined work-life balance in a number of global economies and found one in three full-time employed feeling the balance has become harder to achieve.This has the potential of becoming a key competitive point for employers. In a separa te study by Ernst Young, the majority of employees wanted more flexibility without losing track on things such as promotions. Indeed, job progression is the other key strategy companies must use for future talent management. Robert Walters researched Millennials and found over 90% of them considered career progression opportunities the most important aspect of their job.[slideshare id=42770509doc=olo-2014casepreso-141216142201-conversion-gate01w=640h=330]Trend #4: Tailored training and development strategiesRelating to the point made above, future talent management will rely on tailored training and development strategies. Career progression is high on the agenda for Millennials, and it seems the training and development opportunities are what help employers with employee retention. In the Robert Walters study, 53% of Millennials complained about the lack of training and development opportunities. Furthermore, the study also found only 15% of employers focusing on tailored training programs. It’s obvious the number must increase in the future.In addition, training and development programs are required for reducing deficiencies with current talent and prepare employees better for future roles. Development and training strategies must ensure employees are on top of the current skill peak to maintain company competitiveness and satisfy employee’s thirst for progression.The approaches employers can implement include things such as job experience programs, mentoring and the use of peer advisors, and numerous other educational opportunities.Trend #5: More focus on succession planningOverall, the future talent management scene is likely going to emphasize succession planning. The ILM survey saw almost 50% of employers saying a lack of internal staff capability hinder an effective supply of leaders and managers. Organizations managerial vacancies are split between internal hires and external hires.More alarmingly, in the ILM survey, over 40% of UK organizations s urveyed said they didn’t have a talent plan in place. Yet, executive turnover is increasing, as organizations are looking for quicker returns. For organizations to succeed in keeping employees happy, talent management is going to have to focus more on succession planning.The problems of bad hires are well documented. The cost is not only financial, but also affects the morale, turnover and organization reputation. By ensuring better internal hiring rates, the organization can avoid some of these drawbacks.FINAL THOUGHTSFuture talent management is driven by the changes in the nature of work, the work environment and the needs of employers. For HR departments to attract, engage and retain highly skilled individuals, they must focus on providing a more defined and tailored experience. Talent management will move away from generic approach and instead speak to individuals as people.Organizations should take a more pro-active rather than reactive role. Instead of trying to simply lure in the talented individuals when there is need, the future talent management will be part of identifying future requirements and helping employees train and develop their skills around these needs. This not only helps the company in succession planning and productivity, it provides the employees the benefits they are increasingly looking for: flexibility and solid career progression opportunities.

Chemistry

Being Class Consciousness is not a Simple Task - 856 Words

Being class conscious is not simply an ability to identify which class one belongs to. To genuinely be deemed as an individual who is class conscious, that individual must have the capacity to acknowledge and distinguish through the functions of three things: the relationship between classes, the structure of our society/system, and the function of power in corporations/agencies. In addition to understanding and recognizing these three things, one must also understand the possible political actions that can bring about social changes. Many people may assert that only the lower or middle class individuals are class conscious because they are the ones who crave for social changes more than the upper class individuals. However, Howard Zinn, from his passage, â€Å"Growing Up Class-Conscious†, has repudiated that emphasis. Instead, he acknowledges: It would be foolish for me to claim that class-consciousness was simply the result of growing poor and living the life of a poor ki d and then a life of a hard-pressed young husband and father. I’ve met many people with similar backgrounds who developed a very different set of ideas about society, and many others, whose early lives were much different from mine but whose world-view is similar. (161) The essence of Zinn’s argument is that everyone, regardless of the classes that they are classified in, can or cannot be class conscious. The human population is immense and despite coming from a specific class, each one of themShow MoreRelatedKarl Marx, A Great Source Of Joy Essay1423 Words   |  6 PagesAs human beings, one of the most fundamental aspects of our existence, according to philosopher Karl Marx, is the act of work. More specifically, it is the idea that work fulfills human being’s essence. 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Health Care Financial Accounting Free Essays

Simulation Review Paper By Johnna HCS/405 Health Care Financial Accounting Instructor: Donna Pearson â€Å"Concern about the growth of healthcare a cost is widespread and continuing increases in hospital cost per day are a significant component of this concern† (2009). In this paper it shows an example of how healthcare cost is constantly increasing and what the hospitals have to do to keep up with the increase of costs. This paper is a simulation paper that analyzes financial indicators for decision making. We will write a custom essay sample on Health Care Financial Accounting or any similar topic only for you Order Now In this simulation the financial accounting from a Cardiac Care Hospital’s Perspective had to bridge a working capital shortage, evaluate funding options for acquiring medical equipment, and evaluate funding options for capital expansions. In phase one simulation, I was to decide on what cost-cutting option to choose from that would solve the cash flow at Elijah Heart Center (EHC). In addition to choosing a loan option that will cover any capital shortfall that would occur. Once these choices were made, I then had to explain why I chose the options and what were there outcome.The choices that I decided to go within cost-cutting were Reducing Proportion of Agency Contracted Staff and Changing the Skill Mix. I chose these two because in the Revenue and Expenditure Projections it showed that the costs would go down without acquiring significant changes in the revenue. Also Saika Takeuchi recommendation that choosing these two choices would cut cost in a major way and it would als o make the revenue increase if the EHC change the percentages. The other choice that I had to choose from was which loan option was a better fit for EHC.I chose option one with a three months loan repays because the loan will help EHC for the three months that the facility is short on funds. In three months Medicare and other managed care companies will pay the facility $2, 300,000 for their services, which will solve the current cash flow problems. The simulations outcome for Capital Shortage showed that it was in good health that the choices that I made for the hospital were good for facility. In phase two, I was to decide the best strategy to acquire new equipment for the hospital.The new equipment that needed to be purchased was a High Speed CT Scanner, X-Ray machine, and an Ultrasound system. I had to decide if the facility needed to apply for a loan to buy new equipment or refurbished equipment. If the new equipment or refurbished equipment was not feasible for EHC, then I had to decide if an Operating lease or a Capital lease was better. The choices that I decided were to Buy Refurbished Equipment for High-Speed CT Scanner, Equipment Capital Lease for X-Ray Machine and Equipment Operating Lease for Ultrasound System.The reason I chose these options was because buying the Refurbished Equipment was a better choice for the facility. A CT scanner becomes obsolescent in five years or less and their life span is 10 years so it would be better to buy a refurbished CT scanner and use that one until it is at its life span, and then upgrade. I chose a Capital lease for the X-Ray machine because â€Å"buying the equipment at a bargain price will be a good option because the equipment will last for a very long time† (University of Phoenix. (n. d). This was a good deal because an X-Ray machine lifespan is only 15 years. I chose Operating lease because there was a lower upfront payment and a lower monthly payment. Also an Ultrasound system has a lifespan of five years, so with the operating lease there is an upgrade option that can take care of any technological obsolescence, so the facility will have the latest technology. The stimulation outcome for the Funding Options for Equipment Acquisition showed that my choice was a healthy choice that it was the best equipment acquisition strategy for EHC.In phase three, my job was to decide on what was the best funding option to expand a total heart care center at the EHC. To choose the best option I had to carefully â€Å"analyze the cost of funding, the net present value, collateral requirements, prepayment limitation and deadline for using the funds† (University of Phoenix. (n. d. ). There were three options that I had to choose from, the Tax-Exempts Revenue Bonds, HUD 242 Loan Insurance Program, and Private Bank Funding. The option that I thought was the best for the EHC was HUD 242 Loan Insurance Program.This loan â€Å"enables hospitals to have their debt financed as an investment grade, which provides the lowest borrowing rates available in the capital markets† (University of Phoenix. (n. d). The simulations outcome for funding options for capital Expansion showed that, the funding I chose was a healthy choice for the facility. This simulation was very educational; it was also confusing on some of the phases. When it comes to understanding loans and lease, it becomes confusing. The simulation was able to help me have a little bit better understanding for loans and leases.The simulation showed me what a financial accountant has to consider when they try to come up with money for a hospital. In addition to everything that has to be done, the steps that have to be taken just to receive equipment to run a hospital. In addition to the steps that have to be taken for a hospital to add on to their facility. I do not think that I would have done anything differently in the simulation program. When I was done with the program, I went back and tried different options and they all came back with negative replies that I had chosen.Therefore, I think that the options that I chose were the best ones for the Elijah Health Center. I enjoy participating in these simulation programs because they teach me on what I would need to look for in the near future. Honestly I do not know how I would use this information from this simulation program to my future job. I am hoping I do not have to because I would not find the job to be that enjoyable; it would be more stressful than anything else. Now if I had to use the information anywhere, it would probably be at a facility where I had to decide to lay people off, because the facility did not have the money. But like I said before I hope that whatever job I have in the future I am not handling the companies finances. Analyzing financial indicators for decision making is a simulation program that has a financial accountant from a Cardiac Care Hospital’s Perspective, who has to bridge a working capital shortage, along with evaluating funding option for acquiring medical equipment and evaluate funding options for capital expansions. In this paper the financial accountant has asked me to decide on what should be done with the capital shortage funding options for new equipment, and funding options for capital expansions.The paper also shows why I chose the options I did and what the outcome of each of the simulations were.Reference (2009). trends in hospital cost per day. hfm (Healthcare Financial Management), 63(6), 120. Retrieved from Business Source Complete database. University of Phoenix. (n. d). Health Care finacial accountant. Retrieved from https://ecampus. phoenix. edu/secure/aapd/vendors/tata/HCsims/healthcare_accounting/healthcare_accounting_financial_indicators_simulation. html How to cite Health Care Financial Accounting, Papers

Opportunities of Social Networking for Second Language Learners

Introduction Language is an integral tool for our dealings with other people in the world. It is through language that we are able to communicate and exchange ideas with each other. Due to the significance of language, many people are encouraged to gain proficiency in more than one language. These Second Language Learners try to gain proficiency in a language that is at first foreign to them. To assist in this task, they use various tools including books, and audiovisual material for learning.Advertising We will write a custom essay sample on Opportunities of Social Networking for Second Language Learners specifically for you for only $16.05 $11/page Learn More In addition to these traditional tools, second language learners have tried to make use of the tools made available to them through technological advances. One of these tools is social networking sites, which have gained great popularity over the last few years. Social networking has attracted mil lions of users all over the world and provided a cheap means for people to interact with their friends and people with similar interests to theirs. Educators have tried to look for ways through which social networking can enhance the education of students. Some researchers have tried to investigate if social networking can offer some opportunities to second language learners. This paper will argue that social networking presents many opportunities that can be used by second language learners to enhance their new language skills and gain greater proficiency in the language. Opportunities provided by Social Networking Social networking contributes to the motivation of learners to gain proficiency in the second language. Motivation, which is the process of encouraging certain behavior, is vital for the continuous inspiration of a learner to achieve the desired learning goals. Social networks motivate learners by providing them with opportunity to meet other people who are native speake rs of the language they are learning or fellow learners. Clark states that by meeting such people, a person is highly encouraged to keep learning and gain proficiency in the new language (167). In some social networks, the learner has the opportunity to make friends with fellow learners and they can encourage and motivate each other through the difficulties of learning the new language. A significant opportunity presented by social networking is access to other users of the foreign language. Some second language learners try gaining knowledge of a language in a place where there are no speakers of the foreign language. When this happens, the learner has no opportunities to use the foreign language. As has been noted, being able to use the target language on a regular basis is integral to the second language acquisition process. Without opportunities for use of the foreign language, the learner is likely to stop learning due to the lack of practical application of the knowledge he/sh e gains. Social networking helps to overcome this by introducing the learner to a community of native speakers and peer learners of the target language (Harrison 111).Advertising Looking for essay on languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More With access to such a community, the individual has numerous opportunities to practice and use the foreign language. Research by Dalton reveals that through social networks, non-native speakers are able to benefit from the in-depth knowledge that native speakers of the target language have (2). Social networking sites have applications that enable a person to carry out text-based chats or even voice chats with the other users. Social networking therefore gives second language learners an opportunity to use the target language. The ease of access to second language learning resources has been promoted by social networking sites. Traditionally, learners had to rely on their teachers and too ls such as books and audio cassettes in their language learning. While these means were effective, they did not provide students with a great amount of resources. Student learning was also restricted to the material that the teacher issued. With social networking, students are exposed to a wide array of learning material. Dalton reveals that social networking provides an environment that is rich with features that assist in the growth or the learner’s developing second language (3).There are sites, which are specifically created to provide second language learners with the material they need and recommend other language enhancement means. Dalton notes that following the initial exposure to a language, the student must make great effort to become accomplished in the language (7). Social networking reduces the effort needed since the learner is able to engage in his learning activity in a fun environment. With access to such facilities, the learning opportunities of a student a re greatly increased leading to greater language acquisition. Social networking has changed the way people learn languages and led to an increase in the number of second language learners all over the world. Traditionally, one had to be living with speakers of a foreign language or make use of a teacher familiar with the foreign language in order to develop skills in the desired second language. With the growth and expansion of computer networks, sites that are designed to assist individuals learn foreign languages have been developed. Some of these sites cater to the needs of students who are at a beginner level in their language acquisition process. Clark reveals that this has led to an increase in the number of students who engage in foreign language learning (164). Social networking has therefore increased the learning opportunities for individuals who might otherwise have been prevented from learning a foreign language due to the cost involved. Social networking offers the oppo rtunity for learners to benefit from other learners. In all learning environments, students are encouraged to learn from each other. Second language learners are also encouraged to learn and teach each other in order to enhance their language development.Advertising We will write a custom essay sample on Opportunities of Social Networking for Second Language Learners specifically for you for only $16.05 $11/page Learn More Social networking promotes this learning activity by bringing together a community of individuals who have the same learning objectives (Dalton 3). In such an environment, the learner’s ability is enhanced as he/she teaches a fellow learner, or is taught by a peer. Peer learning is especially beneficial since learners are more sensitive to the difficulties that they face in learning a second language. Students are presented with greater opportunities to practice their new language skills and increase their confidence level in i ts use through social networking. In second language acquisition, practicing communication in the new language is mandatory for language development. Most tutors encourage their students to engage in conversations in the language they are learning in order to familiarize themselves and acquire more vocabulary. Most students lack confidence in the second language and therefore avoid using it for fear of making mistakes. With social networking, the confidence of the student is raised since one is given time to think how to use the foreign language while chatting (Clark 168). With increased use of the second language, a student is able to increase his/her proficiency and therefore demonstrate greater competence in the language. A student’s ability to engage in autonomous learning is promoted by social networking. While the teacher plays a crucial role in the learning process, student interest and involvement is necessary for the best results to be achieved. If students are encou raged to engage in learning on their own, their interest in the language can be increased. Social networking helps achieve greater involvement by providing students with the tools with which to take control of their learning process (Harrison 110). By use of social networking sites, the student is able to read outside of the provided curriculum and gain greater knowledge on the language without teacher involvement. This opportunities increase the speed with which second language proficiency is achieved by the leaner. Conclusion This paper set out to argue that social networking gives many opportunities to the second language learner. It began by noting that social networking tools are used by millions of users and the tools can be harnessed to assist in the second language acquisition process. The paper has noted that social networking plays a major role in motivating learners and increasing their confidence levels as they engage in learning activities. Learners are also given acces s to material that can be used to enhance their target foreign language abilities. The paper has revealed that social networking gives learners the opportunity to not only meet other speakers of the target language but also an opportunity for constant use of the foreign language. Considering the huge opportunities that social networking presents, second language educators should promote the use of these tools among their students.Advertising Looking for essay on languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Works Cited Clark, Charles. â€Å"The use of social networking sites for foreign language learning: An autoethnographic study of Livemocha.† Proceedings Ascilite Sydney 2.1 (2010):164-173. Web. Dalton, Mallory. Social networking and second language acquisition: Exploiting Skype Chat for the purpose of investigating interaction in L2 English Learning. Jan. 2011. Web. 30. May. 2013. http://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=1149context=etd Harrison, Rob. â€Å"Identity in online communities: Social networking sites and language learning.† International Journal of Emerging Technologies and Society, 7.2 (2009): 109-124. Web. This essay on Opportunities of Social Networking for Second Language Learners was written and submitted by user Meadow Oliver to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Whats a Good 7th Grade ACT

What's a Good 7th Grade ACT / SAT Score SAT / ACT Prep Online Guides and Tips The SAT / ACT is incredibly important for many students. It's used to determine admissions into talent programs like Duke's TIP or Johns Hopkins CTY. It's also a good predictor of future college potential. But how do you know what a good SAT / ACT score is for someone in middle school? Here, Dr. Fred Zhang does a novel analysis on two data setsto find what is considered a good score for middle school students. The ACT andSAT Are Made for High School Students. What Does This Mean for You? First, a bit of background is needed. The ACT / SAT is primarily used as ahigh schooltest forcollegeadmissions. This means a few things. The SAT is normed at 500 points per section, while the ACT is normed around a 20. Norms are enforced average scores for high school students. Check out these links if you want to know more about what's a good ACT score for a high school student, or what's a good SAT score for a high school student. If you use atable for high school students to examine a middle school student's score, your results will be completely wrong. You need to use a guide, like this one, that is specifically crafted for middle school students. Also, remember that the content on the ACT / SAT is high-school level, including geometry and topics usually tested in US high schools. Therefore, performing badly on these tests in middle school should not be taken as a lack of ability - sometimes it's just the result of never having learned the content. How We Found the Data Few 7th graders take the SAT / ACT, so finding out what's a good or bad score is not as easy as looking at a table of percentiles from the test makers. Instead, we use two unique data sets: the Duke TIP program data set and the John Hopkins CTY data set. (In regards to the new SAT, we came up with these estimates based on data from the old version of the SAT, but we expect them to stay pretty accurate for the new version of the testthat will have its first administrationin March 2016.) These are groups of very talented 7th graders who take the SAT / ACT, so we can't just take the average and distribution of these data sets to look for an average for all 7th graders. Instead, we used a statistical technique called quantile matching / maximum likelihood to infer the distribution of all 7th graders. The two data sets agree, and here arethe results. Results: Distribution of 7th Grade ACT / SAT Scores The average scores of a 7th grade student are lower than those of a high school student. In fact, we find that the scores on the SAT are a full 400points lower, while the scores on the ACT are about 10 points lower. Therefore, the SAT score of the median7th grader is about a 300 per section on the SAT, while the ACT score of the median7th grader is about a 10. A standard deviation in the SAT is around 100 points per section, and is around a 6 on the ACT. This means that the scores translate as follows: Interpretation Percentile ACT Score SAT Score Below Average 25% 4 200 Average 50% 10 300 Above Average 75% 16 400 Excellent 95% 23 500 What this data shows us is that, if you score about an 10 on the ACT or a 300on each section of the SAT (or a 600 with both sections combined), you're getting about the average score for a 7th grader. If you score around a 4on the ACT or a 200for each SAT section, then about three-quarters of other 7th graders would have a higher score than you. What's a Good SAT / ACT Score for a 7th Grader? From the table above, we can conclude that a good SAT / ACT score for 7th graders, a score that beats three-quarters of similar students in the USA, is a 16 on the ACT and an 800on the SAT. However, as I warned above, the SAT / ACT is not intended to evaluate 7th graders, so don't despair if your score is lower than this. You can always boost it later by learning the content and studying more. How Can 7th Graders Prepare for the SAT / ACT? Now that you know what a good standardized test score for a 7th grader is, how can you keep improving your score until it's where you want it to be? We have a lots of guides to help you understand the SAT and ACT. First, you will want to decide if you should start preparing for the SAT or ACT in 7th grade.If you decide to take one of these tests in 7th grade, check outthis guide that explains how 7th graders can begin their test preparation for the SAT or ACT. Practice tests are very important for standardized test prep as well, and we have manyfree and official SAT practice tests and ACT practice tests. You mightalso be interested in preparing forstandardizedtests that students typically take before the SAT and ACT. We have complete guides to both the new PSAT and the ACT Aspire tests. Use these resources and you'll be well on your way to getting a strong score the next time you take the SAT or ACT! What's Next? The college admissions process has become so competitive that it's helpful to plan well in advance for SAT/ACT prep during high school. Here are a few guides to help your thinking: How long before the SAT should you study? Can you start test prep even in middle school? Is it appropriate? Want to score a perfect SAT or ACT score? Read our guide to scoring the maximum SAT score possible, written by our resident perfect scorer. (ACT edition here). Want to improve your SAT score by 160 points or your ACT score by 4 points? Check out our best-in-class online SAT and ACT prep classes. We guarantee your money back if you don't improve your SAT score by 160+ points or your ACT score by 4+ points. Our classes are entirely online, and they're taught by experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. Try it risk-free today:

Great Ideas to Make Your 21st Birthday Memorable

Great Ideas to Make Your 21st Birthday Memorable Turning 21 is a rite of passage for Americans  since its the age when its finally legal to drink alcohol. Its the last milestone of official adulthood, with the right to vote set at 18, the right to marry varying by state, and the right to drive extended to kids as young as 16.   Getting stone-drunk on your birthday may sound like fun in theory, but it may make memories of the evening hazy later on. So here are some ideas to bring in your big 21 like a mature adult. Travel Someplace New Make your 21st year the year of globe-trotting. You dont need a big budget to travel. Ditch the lavish hotels, and go for small, inexpensive ones, or even check out hostels. You can also connect with friends abroad and stay with people you know. That way, you get to experience the local flavors and a great cultural experience.   Even if your budget doesnt allow for overseas travel, try to find a way to get out of your comfort zone for a while, to meet new people and experience new things.   Visit Your Childhood Home If you have relocated since your childhood, visit the place you were born. Meet old neighbors, family friends, and people you once knew. Perhaps they have pictures or stories to share with you. When you revisit your place of birth, you realize what a long way youve come.   Of course, if its not possible to make the visit, or if childhood memories of your birthplace arent happy ones, you can take some time to reconnect with old acquaintances and family you havent seen or spoken to in a while. Birthdays are a good time to look back on all youve achieved.   Donate to Charity How about giving away all the stuff that you have grown out of? Find a charity organization that will be happy to collect your old belongings. There is a certain joy in giving. You will cherish this memory forever. Drink Responsibly If you plan to go out partying with friends, make sure to have someone sober to drive you home safely or that you have a smartphone to contact a taxi or a ride-share service. No driving after youve been drinking alcohol. Reflect on Your Milestones and Plan Ahead As you grow older, you are also supposed to grow wiser. Your 21st birthday is the perfect occasion to plan your future. Look back at the milestones you achieved and ponder about your life ahead: What do you want to do over the next year? How do you plan to improve your life? What are the mistakes you never want to repeat? Quotes About Getting Older And finally, here are a few quotes that may give you inspiration for your 21st birthday: The man who views the world at fifty the same as he did at twenty has wasted thirty years of his life. – Muhammad Ali When a man is tired of life on his 21st birthday it indicates that he is rather tired of something in himself. –​ ​F. Scott Fitzgerald At twenty years of age, the will  reigns; at thirty, the wit; and at forty, the  judgment.   –  Benjamin Franklin Live as long as you may. The first twenty years are the longest half of your life. – Robert Southey Nature gives you the face you have at twenty, but its up to you to merit the face you have at fifty. – Coco Chanel How swift have flownTo me thy girlish times,A woman  grown  beneathMy heedless eyes!In vain I rackMy fancy to believeThe almanac,That speaks thee twenty-one.– Charles Lamb

War trauma and masculinity Essay Example | Topics and Well Written Essays - 2250 words

War trauma and masculinity - Essay Example These two changes are extremely ambivalent and are determined by the personal qualities and conditions the person faces. First of all, in order to understand masculinity as a phenomenon, it is important to study its definition. Maculinity is a specific gender identification, related to stress, independence and self-management. "Like femininity, masculinity operates politically at different levels. At one level, it is a form of identity, a means of self-understanding that structures personal attitudes and behaviours" (Leach, 1994,p.36). Another level is associated with seeing masculinity as a form of ideology, in which "it presents a set of cultural ideals that define appropriate roles, values and expectations for and of men" (ibid, p.36). It is important to note that masculinity is not 'natural', as it can be developed (or, conversely, destroyed) throughout the life course as a response to certain social expectations. It can be viewed as cultural interpretation of maleness, developed and maintained by participating social relationships. The sociocultural nature of masculinity is shaped by values, beli eves, and, naturally, requirements, dictated by the epoch. For instance, Spiegelman and Hemingway's time is characterized by the belief that man is a breadwinner, problem-solver, or more specifically, autonomous, strong and independent person, who is capable of defending his motherland from invaders. Furthermore, this definition of masculinity is basic for the present paper, as it is the starting point of the whole analysis.In 'Soldier's home' Hemingway depicts a personality, torn in two by controversial attitudes towards his home, where he's just returned. In spite of Harold Krebs's parents comfortable middle-class life, he experiences a sense of homelessness, of quilt and despair, because of having experienced his close friends' death' and all the problems related to war. First of all, it is important to note that Hemingway doesn't reveal why Harold has been wandering for many years before he comes back (about ten years, in fact), so this time probably has been devoted to searchin g for a new home and re-thinking his own life. By that time "all the other former soldiers have found a niche for themselves in the community" (Imamura, 1996, p.102), but Krebs needs some more time to get accustomed to new conditions; he plays pool, "practiced on his clarinet, strolled down town, read, and went to bed" (Hemingway, 1995, p.146). "What he is doing, of course, is killing time" (Imamura, 1996, p.103).The problem is associated with Harold's understanding of who has become. He realizes he has been altered by the circumstances, and this alteration becomes much more dramatic, once he sees that his town has remained almost the same comparing to the period when he graduated from higher school: the same streets and the same girls walking down the streets, the same parking place for his father's car (Hemingway, 1995). In fact, these changes in his own outlook can be explained by his pre-war and war experiences.Before the World War I, as Hemingway narrates us, Harold studied at a Methodist school, an educational

Business Plan - Universal Marketing Limited Essay

Business Plan - Universal Marketing Limited - Essay Example It is situated in New York in the United States. It is an advertising office that aids the working of the brand notoriety. The business manages offers of the drinks from the coca cola organization. The business hopes to get clients generally from the neighboring territories and from the other intrigued purchasers around the nation. The organization plans to start as a medium estimated one and falls under the deals and promoting part. A few social stages utilized as a part of the promoting so that the clients may end up noticeably mindful of the item that we are putting forth and we are relied upon to have infantrymen. There is the innovation connected in the business practice is current and is relied upon to pass by the requirements of the clients. The organization means to utilize capital of $ 100,000 which is required to procure benefit which will then be utilized to grow the business. The business is viewed as feasible on the grounds that it's situated in a region where there are numerous exercises that outcome to the need of the drinks that individuals normally consider as a frame easing themselves from thirst while others consider it to be reasonable for delight minutes. In spite of the fact that there is rivalry there is no firm that helps out the business through a deals and promoting organization as our image is relied upon to get higher number of the clients. Thusly there is high probability of the business development.

A Study of Gladiator Essay -- Papers Film Cinematography Directing Ess

A Study of Gladiator This is a study of the 1999 box-office hit, Gladiator, starring Russell Crowe. In this article, I will be looking at camera shots, soundtrack, special effects and other things, that enhance the viewing of the film, and increase its quality. We watched the first forty minutes of the film, and were asked to analyse its media attributes. The film is set in the Caesar period, at the end of the reign of Marco Aurelius. The main opening scene is set in Germania, and it is the beginning of a battle, but the end of a war, between the Roman legion and some barbarians. The very first scene is not a reality shot, it's a "dream" shot. The scene itself is at Maximus' home, in his cornfield, walking along, while brushing his hand through the wheat. This scene shows that while Maximus is a great general and a noble leader, he really would like to go home, to see his wife and child. The camera angle used in the scene shows the view from Maximus' legs. Having shown this dream, the film quickly proceeds to the next scene, which starts off showing Maximus looking at a robin. This is good for the scene; it could be filmed showing Maximus' last look at peace before he goes into battle. The shot is filmed through Maximus' eyes, then zooming out to show that it is Maximus looking at the robin. After this scene, Maximus is shown talking to Quintus about the battle ahead. Quintus asks Maximus about the range, because he is concerned that they are not close enough, but Maximus replies, "the range is good." This shows Maximus' confidence, and this obviously shows he is experienced in battle and an influential leader. Maximus the... ...ding back to his own home as fast as he can. The film also shows shots of the pictures running through his mind, his family being killed by Roman soldiers, his little son being trampled by the cavalry of horses. He arrives back to his home after at least a day of solid riding, and he is distraught. He dismounts the horse he escaped on, stumbles over towards his house, and sees a horrific sight; his wife and son, hung from the porch. The camera is positioned behind the two hanging bodies, and shows the bottom half of these, and Maximus' face, as he collapses on the floor in exhaustion and sadness. This is only a study of the first forty minutes of Gladiator, yet there are a huge number of different camera angles and techniques. This continues throughout the film, and shows true directing quality by the films director.

Allerca cat

Creates truly unique products—the world’s first scientifically proven hypoallergenic cats. Genetically engineered, the medium sized ALLERCA GD cat weighs 10-15 pounds and is fully mature at age three. According to ALLERCA, the cats have long life expectancies and possess sweet and affectionate dispositions. For a price of about $3,000, you receive a 12-week-old kitten, complete with all shots and vaccinations, an embedded microchip identifier implant, and a one-year guarantee. Customers purchase kittens over the Internet and must pay approximately $1,000 for processing and transportation.The high shipping cost occurs because commercial air shipping is stressful to the animal; therefore, the kitten travels in a specialized private jet courier. According to ALLERCA, the current wait time for the ALLERCA GD kitten is approximately two years. Potential buyers may reduce their wait times to just a few months by paying $2,000 for one of the few kittens in the Premium Placemen t Program. This product is sold over the Internet. How can ALLERCA use Internet advertising technologies to reach its target market? (Visit the Internet Advertising Bureau at www.iab. net to learn about recent technologies. ). What might be the main objectives of advertising and pubic relations for ALLERCA and what factors will affect ALLERCA’s decision about its advertising and PR budgets? In addition to Internet marketing, what other advertising media and PR tools would you choose for promoting ALLERCA and its unique products? It is very important to identify the target market. The Allerca GD cats have a lot of benefits for the users including:- 1. They do not cause allergy as induced by other cats2. They could be beneficial to individuals with health problems such as asthma, psoriasis, skin rashes, etc, and who love cats. Such individuals who may be advised by the doctor not to keep cats in their homes may now do so without any health concerns 3. The life expectancy of suc h cats are longer 4. these cats are sweet and affectionate compared the generic ones 5. It is easier to identify these cats as they have a microchip embedded beneath their skin 6. The cats are free of disease and infections as they are vaccinated 7.The cats can be purchased over the internet and hence the customer does not have any hassle of going to the buyer and purchasing the cat 8. the Customer gets a guarantee that the cat is genetically modified and has the characteristics claimed to be possessed 9. The animal is given the best treatment as it is not transported by road or air cargo 10. The customer would get the cat earlier if needed a nominal amount is paid The internet strategy of reaching the target audience forms an important part of marketing in order to be successful. The first important step would be to identify the target market.Invariable the organization should involve this in their marketing plan. IF an individual who suffers from a medical condition such as asthma , and is also a feline-lover, he would be searching the electronic media (including radio, TV and the internet) of ways in which he could fulfill his desires. Hence, it important to the organization to identify the exact media that potential customers would be looking in so as to obtain the cats. Any ads placed by the company would be effective only if they reach the customers and match their interests.The company should also be aware that for any advertisement it would be placing in the media, a greater percentage of people would be noticing the ad but not responding to it. Hence, it is very important to have an ad which would catch the attention of the potential customers, who would also be ready to bear the costs of buying the product. One method of doing this would be to have repeated advertisements on the internet, in order to create awareness amongst the audience. Besides, the company should also focus on educating the customer.Such customers would potentially get motivated at purchasing the product (Search Engine Optimization and Beyond, 2008). One important point to not of the internet is that it is a very large means of communication and any advertisement that would be inserted would reach each and every corner of the globe. This does not make life any easier for the manufacturer as he has to search the global market for potential customers. Online survey sites are not able to provide details of the demographics and the type of customers that would be available at specific positions on the internet.Many companies are trying to map their customers on the internet, more often without much success. This is because many people who use the internet consider it to be a very unsafe place, prone for abuse and misuse, and hence may not be willing to give out their personal details. One way of reaching potential customers would be to have advertisements on websites that the target audience is identified. Newsletters that serve to help people needing appropriate products could also be utilized as a source of advertisements and educating the potential customers.Many of the online newsletters seem to have a good customer base, and involving the company producing these newsletters would be very effective in marketing the product over the internet. The company could also help the customers further by asking them their email addresses. Online forms placed at relevant websites could also be utilized by the company and would seem a more genuine and effective approach by the customers. Once the customer gets in touch with the company, a greater amount of interaction, clearing doubts, etc, is required.Online tracking services also seem to be a good approach by the company. If a visitor to the company’s website is having a doubt, then an online chat tool with the company executive could help to clear further doubts. This process is known as ‘web casting’. Besides this, forums, online communities, bulletin boards, etc, help the pe ople in search of getting a particular product or service from the right manufacturers (Search Engine Optimization and Beyond, 2008). Allerca would be having several objectives when it comes to marketing their product. These include:- †¢ Brand-building campaign†¢ Creating interest amongst the general public and the target market †¢ Providing information – in the form of education and awareness campaigns †¢ Creating demand for their product †¢ Reinforcing their brand (Know This, 2008). Some of the information that should be present in the advertisement include:- †¢ Information of the product †¢ Information of the price †¢ Information about other promotions †¢ Information about distribution of the product (Know This, 2008). Allerca could consider using e-mail marketing for their product. This is a very cost-effective form of marketing their products.However, studies have shown that more than 40 % of the people who utilize the interne t would ignore an advertisement sent to their email. Consumers need to know that the email being sent to them is safe and is from a genuine organization. Physical email could also be considered by Allerca but this may be costly and a difficult affair as the address of thousands of potential customers need be obtained from the right database. Studies in certain parts of the world suggest that newspaper and magazine advertisements would be one of the right ways of supplementing online advertisements.More than 34 % of the people in a survey felt that direct email was a mean of communication in which a relationship could be maintained, whereas 30 % felt that newspaper advertisements could help bring about a relationship (Tedeschi, 2001). Some of the PR tools that Allerca could consider utilizing include community relations activities, social marketing, event sponsorships and awareness campaigns. Event sponsorship seems to be an effective PR tool in this case. During the conductance of a relevant event, Allerca Company could create some awareness in the target audience though sponsorships and awareness campaigns.The target audience would be brought face to face with the manufacturer during this program. The company executives could realize the expectations of the company. Accordingly they could enter into contract with the consumer or consumer groups. The company would also get an idea of the competitors that may be present. The company can now begin to develop a strategy of competing with other companies. The company could hand out pamphlets, booklets and other material to the audience to ensure that they are educated about the product.It is also important for the company to follow-up with the potential customer after the event (Full Circle Associates, 1999). References: Full Circle Associates (1999). PR Tools and Techniques, Retrieved on June 7, 2008, from Full Circle Associates Web site: http://www. fullcirc. com/rlc/commrelationstips. htm Know This (2008). Prin ciples of Marketing – Setting the Advertising Objective, Retrieved on June 7, 2008, from Know This Web site: http://www. knowthis. com/tutorials/principles-of-marketing/managing-the-advertising-campaign/1. htm Search Engine Optimization and Beyond (2008).Identifying And Reaching Your Target Market, Retrieved on June 7, 2008, from Search Engine Optimization and Beyond Web site: http://search-engine-optimization-and-beyond. com/Customer-Centric-Website-Developement/Identifying-And-Reaching-Your-Target-Market. htm Tedeschi, B. (August 6, 2001). E-Commerce Report; online businesses are supplementing their fleet e-mailings with an old warhorse: direct mailings. Retrieved on June 7, 2008, from The NY Times Web site: http://query. nytimes. com/gst/fullpage. html? res=9501E5DF113CF935A3575BC0A9679C8B63

Family Is A Powerful And Meaningful Word Family - 909 Words

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