War trauma and masculinity Essay Example | Topics and Well Written Essays - 2250 words

War trauma and masculinity - Essay Example These two changes are extremely ambivalent and are determined by the personal qualities and conditions the person faces. First of all, in order to understand masculinity as a phenomenon, it is important to study its definition. Maculinity is a specific gender identification, related to stress, independence and self-management. "Like femininity, masculinity operates politically at different levels. At one level, it is a form of identity, a means of self-understanding that structures personal attitudes and behaviours" (Leach, 1994,p.36). Another level is associated with seeing masculinity as a form of ideology, in which "it presents a set of cultural ideals that define appropriate roles, values and expectations for and of men" (ibid, p.36). It is important to note that masculinity is not 'natural', as it can be developed (or, conversely, destroyed) throughout the life course as a response to certain social expectations. It can be viewed as cultural interpretation of maleness, developed and maintained by participating social relationships. The sociocultural nature of masculinity is shaped by values, beli eves, and, naturally, requirements, dictated by the epoch. For instance, Spiegelman and Hemingway's time is characterized by the belief that man is a breadwinner, problem-solver, or more specifically, autonomous, strong and independent person, who is capable of defending his motherland from invaders. Furthermore, this definition of masculinity is basic for the present paper, as it is the starting point of the whole analysis.In 'Soldier's home' Hemingway depicts a personality, torn in two by controversial attitudes towards his home, where he's just returned. In spite of Harold Krebs's parents comfortable middle-class life, he experiences a sense of homelessness, of quilt and despair, because of having experienced his close friends' death' and all the problems related to war. First of all, it is important to note that Hemingway doesn't reveal why Harold has been wandering for many years before he comes back (about ten years, in fact), so this time probably has been devoted to searchin g for a new home and re-thinking his own life. By that time "all the other former soldiers have found a niche for themselves in the community" (Imamura, 1996, p.102), but Krebs needs some more time to get accustomed to new conditions; he plays pool, "practiced on his clarinet, strolled down town, read, and went to bed" (Hemingway, 1995, p.146). "What he is doing, of course, is killing time" (Imamura, 1996, p.103).The problem is associated with Harold's understanding of who has become. He realizes he has been altered by the circumstances, and this alteration becomes much more dramatic, once he sees that his town has remained almost the same comparing to the period when he graduated from higher school: the same streets and the same girls walking down the streets, the same parking place for his father's car (Hemingway, 1995). In fact, these changes in his own outlook can be explained by his pre-war and war experiences.Before the World War I, as Hemingway narrates us, Harold studied at a Methodist school, an educational

Business Plan - Universal Marketing Limited Essay

Business Plan - Universal Marketing Limited - Essay Example It is situated in New York in the United States. It is an advertising office that aids the working of the brand notoriety. The business manages offers of the drinks from the coca cola organization. The business hopes to get clients generally from the neighboring territories and from the other intrigued purchasers around the nation. The organization plans to start as a medium estimated one and falls under the deals and promoting part. A few social stages utilized as a part of the promoting so that the clients may end up noticeably mindful of the item that we are putting forth and we are relied upon to have infantrymen. There is the innovation connected in the business practice is current and is relied upon to pass by the requirements of the clients. The organization means to utilize capital of $ 100,000 which is required to procure benefit which will then be utilized to grow the business. The business is viewed as feasible on the grounds that it's situated in a region where there are numerous exercises that outcome to the need of the drinks that individuals normally consider as a frame easing themselves from thirst while others consider it to be reasonable for delight minutes. In spite of the fact that there is rivalry there is no firm that helps out the business through a deals and promoting organization as our image is relied upon to get higher number of the clients. Thusly there is high probability of the business development.