Opportunities of Social Networking for Second Language Learners

Introduction Language is an integral tool for our dealings with other people in the world. It is through language that we are able to communicate and exchange ideas with each other. Due to the significance of language, many people are encouraged to gain proficiency in more than one language. These Second Language Learners try to gain proficiency in a language that is at first foreign to them. To assist in this task, they use various tools including books, and audiovisual material for learning.Advertising We will write a custom essay sample on Opportunities of Social Networking for Second Language Learners specifically for you for only $16.05 $11/page Learn More In addition to these traditional tools, second language learners have tried to make use of the tools made available to them through technological advances. One of these tools is social networking sites, which have gained great popularity over the last few years. Social networking has attracted mil lions of users all over the world and provided a cheap means for people to interact with their friends and people with similar interests to theirs. Educators have tried to look for ways through which social networking can enhance the education of students. Some researchers have tried to investigate if social networking can offer some opportunities to second language learners. This paper will argue that social networking presents many opportunities that can be used by second language learners to enhance their new language skills and gain greater proficiency in the language. Opportunities provided by Social Networking Social networking contributes to the motivation of learners to gain proficiency in the second language. Motivation, which is the process of encouraging certain behavior, is vital for the continuous inspiration of a learner to achieve the desired learning goals. Social networks motivate learners by providing them with opportunity to meet other people who are native speake rs of the language they are learning or fellow learners. Clark states that by meeting such people, a person is highly encouraged to keep learning and gain proficiency in the new language (167). In some social networks, the learner has the opportunity to make friends with fellow learners and they can encourage and motivate each other through the difficulties of learning the new language. A significant opportunity presented by social networking is access to other users of the foreign language. Some second language learners try gaining knowledge of a language in a place where there are no speakers of the foreign language. When this happens, the learner has no opportunities to use the foreign language. As has been noted, being able to use the target language on a regular basis is integral to the second language acquisition process. Without opportunities for use of the foreign language, the learner is likely to stop learning due to the lack of practical application of the knowledge he/sh e gains. Social networking helps to overcome this by introducing the learner to a community of native speakers and peer learners of the target language (Harrison 111).Advertising Looking for essay on languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More With access to such a community, the individual has numerous opportunities to practice and use the foreign language. Research by Dalton reveals that through social networks, non-native speakers are able to benefit from the in-depth knowledge that native speakers of the target language have (2). Social networking sites have applications that enable a person to carry out text-based chats or even voice chats with the other users. Social networking therefore gives second language learners an opportunity to use the target language. The ease of access to second language learning resources has been promoted by social networking sites. Traditionally, learners had to rely on their teachers and too ls such as books and audio cassettes in their language learning. While these means were effective, they did not provide students with a great amount of resources. Student learning was also restricted to the material that the teacher issued. With social networking, students are exposed to a wide array of learning material. Dalton reveals that social networking provides an environment that is rich with features that assist in the growth or the learner’s developing second language (3).There are sites, which are specifically created to provide second language learners with the material they need and recommend other language enhancement means. Dalton notes that following the initial exposure to a language, the student must make great effort to become accomplished in the language (7). Social networking reduces the effort needed since the learner is able to engage in his learning activity in a fun environment. With access to such facilities, the learning opportunities of a student a re greatly increased leading to greater language acquisition. Social networking has changed the way people learn languages and led to an increase in the number of second language learners all over the world. Traditionally, one had to be living with speakers of a foreign language or make use of a teacher familiar with the foreign language in order to develop skills in the desired second language. With the growth and expansion of computer networks, sites that are designed to assist individuals learn foreign languages have been developed. Some of these sites cater to the needs of students who are at a beginner level in their language acquisition process. Clark reveals that this has led to an increase in the number of students who engage in foreign language learning (164). Social networking has therefore increased the learning opportunities for individuals who might otherwise have been prevented from learning a foreign language due to the cost involved. Social networking offers the oppo rtunity for learners to benefit from other learners. In all learning environments, students are encouraged to learn from each other. Second language learners are also encouraged to learn and teach each other in order to enhance their language development.Advertising We will write a custom essay sample on Opportunities of Social Networking for Second Language Learners specifically for you for only $16.05 $11/page Learn More Social networking promotes this learning activity by bringing together a community of individuals who have the same learning objectives (Dalton 3). In such an environment, the learner’s ability is enhanced as he/she teaches a fellow learner, or is taught by a peer. Peer learning is especially beneficial since learners are more sensitive to the difficulties that they face in learning a second language. Students are presented with greater opportunities to practice their new language skills and increase their confidence level in i ts use through social networking. In second language acquisition, practicing communication in the new language is mandatory for language development. Most tutors encourage their students to engage in conversations in the language they are learning in order to familiarize themselves and acquire more vocabulary. Most students lack confidence in the second language and therefore avoid using it for fear of making mistakes. With social networking, the confidence of the student is raised since one is given time to think how to use the foreign language while chatting (Clark 168). With increased use of the second language, a student is able to increase his/her proficiency and therefore demonstrate greater competence in the language. A student’s ability to engage in autonomous learning is promoted by social networking. While the teacher plays a crucial role in the learning process, student interest and involvement is necessary for the best results to be achieved. If students are encou raged to engage in learning on their own, their interest in the language can be increased. Social networking helps achieve greater involvement by providing students with the tools with which to take control of their learning process (Harrison 110). By use of social networking sites, the student is able to read outside of the provided curriculum and gain greater knowledge on the language without teacher involvement. This opportunities increase the speed with which second language proficiency is achieved by the leaner. Conclusion This paper set out to argue that social networking gives many opportunities to the second language learner. It began by noting that social networking tools are used by millions of users and the tools can be harnessed to assist in the second language acquisition process. The paper has noted that social networking plays a major role in motivating learners and increasing their confidence levels as they engage in learning activities. Learners are also given acces s to material that can be used to enhance their target foreign language abilities. The paper has revealed that social networking gives learners the opportunity to not only meet other speakers of the target language but also an opportunity for constant use of the foreign language. Considering the huge opportunities that social networking presents, second language educators should promote the use of these tools among their students.Advertising Looking for essay on languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Works Cited Clark, Charles. â€Å"The use of social networking sites for foreign language learning: An autoethnographic study of Livemocha.† Proceedings Ascilite Sydney 2.1 (2010):164-173. Web. Dalton, Mallory. Social networking and second language acquisition: Exploiting Skype Chat for the purpose of investigating interaction in L2 English Learning. Jan. 2011. Web. 30. May. 2013. http://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=1149context=etd Harrison, Rob. â€Å"Identity in online communities: Social networking sites and language learning.† International Journal of Emerging Technologies and Society, 7.2 (2009): 109-124. Web. This essay on Opportunities of Social Networking for Second Language Learners was written and submitted by user Meadow Oliver to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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Whats a Good 7th Grade ACT

What's a Good 7th Grade ACT / SAT Score SAT / ACT Prep Online Guides and Tips The SAT / ACT is incredibly important for many students. It's used to determine admissions into talent programs like Duke's TIP or Johns Hopkins CTY. It's also a good predictor of future college potential. But how do you know what a good SAT / ACT score is for someone in middle school? Here, Dr. Fred Zhang does a novel analysis on two data setsto find what is considered a good score for middle school students. The ACT andSAT Are Made for High School Students. What Does This Mean for You? First, a bit of background is needed. The ACT / SAT is primarily used as ahigh schooltest forcollegeadmissions. This means a few things. The SAT is normed at 500 points per section, while the ACT is normed around a 20. Norms are enforced average scores for high school students. Check out these links if you want to know more about what's a good ACT score for a high school student, or what's a good SAT score for a high school student. If you use atable for high school students to examine a middle school student's score, your results will be completely wrong. You need to use a guide, like this one, that is specifically crafted for middle school students. Also, remember that the content on the ACT / SAT is high-school level, including geometry and topics usually tested in US high schools. Therefore, performing badly on these tests in middle school should not be taken as a lack of ability - sometimes it's just the result of never having learned the content. How We Found the Data Few 7th graders take the SAT / ACT, so finding out what's a good or bad score is not as easy as looking at a table of percentiles from the test makers. Instead, we use two unique data sets: the Duke TIP program data set and the John Hopkins CTY data set. (In regards to the new SAT, we came up with these estimates based on data from the old version of the SAT, but we expect them to stay pretty accurate for the new version of the testthat will have its first administrationin March 2016.) These are groups of very talented 7th graders who take the SAT / ACT, so we can't just take the average and distribution of these data sets to look for an average for all 7th graders. Instead, we used a statistical technique called quantile matching / maximum likelihood to infer the distribution of all 7th graders. The two data sets agree, and here arethe results. Results: Distribution of 7th Grade ACT / SAT Scores The average scores of a 7th grade student are lower than those of a high school student. In fact, we find that the scores on the SAT are a full 400points lower, while the scores on the ACT are about 10 points lower. Therefore, the SAT score of the median7th grader is about a 300 per section on the SAT, while the ACT score of the median7th grader is about a 10. A standard deviation in the SAT is around 100 points per section, and is around a 6 on the ACT. This means that the scores translate as follows: Interpretation Percentile ACT Score SAT Score Below Average 25% 4 200 Average 50% 10 300 Above Average 75% 16 400 Excellent 95% 23 500 What this data shows us is that, if you score about an 10 on the ACT or a 300on each section of the SAT (or a 600 with both sections combined), you're getting about the average score for a 7th grader. If you score around a 4on the ACT or a 200for each SAT section, then about three-quarters of other 7th graders would have a higher score than you. What's a Good SAT / ACT Score for a 7th Grader? From the table above, we can conclude that a good SAT / ACT score for 7th graders, a score that beats three-quarters of similar students in the USA, is a 16 on the ACT and an 800on the SAT. However, as I warned above, the SAT / ACT is not intended to evaluate 7th graders, so don't despair if your score is lower than this. You can always boost it later by learning the content and studying more. How Can 7th Graders Prepare for the SAT / ACT? Now that you know what a good standardized test score for a 7th grader is, how can you keep improving your score until it's where you want it to be? We have a lots of guides to help you understand the SAT and ACT. First, you will want to decide if you should start preparing for the SAT or ACT in 7th grade.If you decide to take one of these tests in 7th grade, check outthis guide that explains how 7th graders can begin their test preparation for the SAT or ACT. Practice tests are very important for standardized test prep as well, and we have manyfree and official SAT practice tests and ACT practice tests. You mightalso be interested in preparing forstandardizedtests that students typically take before the SAT and ACT. We have complete guides to both the new PSAT and the ACT Aspire tests. Use these resources and you'll be well on your way to getting a strong score the next time you take the SAT or ACT! What's Next? The college admissions process has become so competitive that it's helpful to plan well in advance for SAT/ACT prep during high school. Here are a few guides to help your thinking: How long before the SAT should you study? Can you start test prep even in middle school? Is it appropriate? Want to score a perfect SAT or ACT score? Read our guide to scoring the maximum SAT score possible, written by our resident perfect scorer. (ACT edition here). Want to improve your SAT score by 160 points or your ACT score by 4 points? Check out our best-in-class online SAT and ACT prep classes. We guarantee your money back if you don't improve your SAT score by 160+ points or your ACT score by 4+ points. Our classes are entirely online, and they're taught by experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. Try it risk-free today:

Great Ideas to Make Your 21st Birthday Memorable

Great Ideas to Make Your 21st Birthday Memorable Turning 21 is a rite of passage for Americans  since its the age when its finally legal to drink alcohol. Its the last milestone of official adulthood, with the right to vote set at 18, the right to marry varying by state, and the right to drive extended to kids as young as 16.   Getting stone-drunk on your birthday may sound like fun in theory, but it may make memories of the evening hazy later on. So here are some ideas to bring in your big 21 like a mature adult. Travel Someplace New Make your 21st year the year of globe-trotting. You dont need a big budget to travel. Ditch the lavish hotels, and go for small, inexpensive ones, or even check out hostels. You can also connect with friends abroad and stay with people you know. That way, you get to experience the local flavors and a great cultural experience.   Even if your budget doesnt allow for overseas travel, try to find a way to get out of your comfort zone for a while, to meet new people and experience new things.   Visit Your Childhood Home If you have relocated since your childhood, visit the place you were born. Meet old neighbors, family friends, and people you once knew. Perhaps they have pictures or stories to share with you. When you revisit your place of birth, you realize what a long way youve come.   Of course, if its not possible to make the visit, or if childhood memories of your birthplace arent happy ones, you can take some time to reconnect with old acquaintances and family you havent seen or spoken to in a while. Birthdays are a good time to look back on all youve achieved.   Donate to Charity How about giving away all the stuff that you have grown out of? Find a charity organization that will be happy to collect your old belongings. There is a certain joy in giving. You will cherish this memory forever. Drink Responsibly If you plan to go out partying with friends, make sure to have someone sober to drive you home safely or that you have a smartphone to contact a taxi or a ride-share service. No driving after youve been drinking alcohol. Reflect on Your Milestones and Plan Ahead As you grow older, you are also supposed to grow wiser. Your 21st birthday is the perfect occasion to plan your future. Look back at the milestones you achieved and ponder about your life ahead: What do you want to do over the next year? How do you plan to improve your life? What are the mistakes you never want to repeat? Quotes About Getting Older And finally, here are a few quotes that may give you inspiration for your 21st birthday: The man who views the world at fifty the same as he did at twenty has wasted thirty years of his life. – Muhammad Ali When a man is tired of life on his 21st birthday it indicates that he is rather tired of something in himself. –​ ​F. Scott Fitzgerald At twenty years of age, the will  reigns; at thirty, the wit; and at forty, the  judgment.   –  Benjamin Franklin Live as long as you may. The first twenty years are the longest half of your life. – Robert Southey Nature gives you the face you have at twenty, but its up to you to merit the face you have at fifty. – Coco Chanel How swift have flownTo me thy girlish times,A woman  grown  beneathMy heedless eyes!In vain I rackMy fancy to believeThe almanac,That speaks thee twenty-one.– Charles Lamb

War trauma and masculinity Essay Example | Topics and Well Written Essays - 2250 words

War trauma and masculinity - Essay Example These two changes are extremely ambivalent and are determined by the personal qualities and conditions the person faces. First of all, in order to understand masculinity as a phenomenon, it is important to study its definition. Maculinity is a specific gender identification, related to stress, independence and self-management. "Like femininity, masculinity operates politically at different levels. At one level, it is a form of identity, a means of self-understanding that structures personal attitudes and behaviours" (Leach, 1994,p.36). Another level is associated with seeing masculinity as a form of ideology, in which "it presents a set of cultural ideals that define appropriate roles, values and expectations for and of men" (ibid, p.36). It is important to note that masculinity is not 'natural', as it can be developed (or, conversely, destroyed) throughout the life course as a response to certain social expectations. It can be viewed as cultural interpretation of maleness, developed and maintained by participating social relationships. The sociocultural nature of masculinity is shaped by values, beli eves, and, naturally, requirements, dictated by the epoch. For instance, Spiegelman and Hemingway's time is characterized by the belief that man is a breadwinner, problem-solver, or more specifically, autonomous, strong and independent person, who is capable of defending his motherland from invaders. Furthermore, this definition of masculinity is basic for the present paper, as it is the starting point of the whole analysis.In 'Soldier's home' Hemingway depicts a personality, torn in two by controversial attitudes towards his home, where he's just returned. In spite of Harold Krebs's parents comfortable middle-class life, he experiences a sense of homelessness, of quilt and despair, because of having experienced his close friends' death' and all the problems related to war. First of all, it is important to note that Hemingway doesn't reveal why Harold has been wandering for many years before he comes back (about ten years, in fact), so this time probably has been devoted to searchin g for a new home and re-thinking his own life. By that time "all the other former soldiers have found a niche for themselves in the community" (Imamura, 1996, p.102), but Krebs needs some more time to get accustomed to new conditions; he plays pool, "practiced on his clarinet, strolled down town, read, and went to bed" (Hemingway, 1995, p.146). "What he is doing, of course, is killing time" (Imamura, 1996, p.103).The problem is associated with Harold's understanding of who has become. He realizes he has been altered by the circumstances, and this alteration becomes much more dramatic, once he sees that his town has remained almost the same comparing to the period when he graduated from higher school: the same streets and the same girls walking down the streets, the same parking place for his father's car (Hemingway, 1995). In fact, these changes in his own outlook can be explained by his pre-war and war experiences.Before the World War I, as Hemingway narrates us, Harold studied at a Methodist school, an educational

Business Plan - Universal Marketing Limited Essay

Business Plan - Universal Marketing Limited - Essay Example It is situated in New York in the United States. It is an advertising office that aids the working of the brand notoriety. The business manages offers of the drinks from the coca cola organization. The business hopes to get clients generally from the neighboring territories and from the other intrigued purchasers around the nation. The organization plans to start as a medium estimated one and falls under the deals and promoting part. A few social stages utilized as a part of the promoting so that the clients may end up noticeably mindful of the item that we are putting forth and we are relied upon to have infantrymen. There is the innovation connected in the business practice is current and is relied upon to pass by the requirements of the clients. The organization means to utilize capital of $ 100,000 which is required to procure benefit which will then be utilized to grow the business. The business is viewed as feasible on the grounds that it's situated in a region where there are numerous exercises that outcome to the need of the drinks that individuals normally consider as a frame easing themselves from thirst while others consider it to be reasonable for delight minutes. In spite of the fact that there is rivalry there is no firm that helps out the business through a deals and promoting organization as our image is relied upon to get higher number of the clients. Thusly there is high probability of the business development.

A Study of Gladiator Essay -- Papers Film Cinematography Directing Ess

A Study of Gladiator This is a study of the 1999 box-office hit, Gladiator, starring Russell Crowe. In this article, I will be looking at camera shots, soundtrack, special effects and other things, that enhance the viewing of the film, and increase its quality. We watched the first forty minutes of the film, and were asked to analyse its media attributes. The film is set in the Caesar period, at the end of the reign of Marco Aurelius. The main opening scene is set in Germania, and it is the beginning of a battle, but the end of a war, between the Roman legion and some barbarians. The very first scene is not a reality shot, it's a "dream" shot. The scene itself is at Maximus' home, in his cornfield, walking along, while brushing his hand through the wheat. This scene shows that while Maximus is a great general and a noble leader, he really would like to go home, to see his wife and child. The camera angle used in the scene shows the view from Maximus' legs. Having shown this dream, the film quickly proceeds to the next scene, which starts off showing Maximus looking at a robin. This is good for the scene; it could be filmed showing Maximus' last look at peace before he goes into battle. The shot is filmed through Maximus' eyes, then zooming out to show that it is Maximus looking at the robin. After this scene, Maximus is shown talking to Quintus about the battle ahead. Quintus asks Maximus about the range, because he is concerned that they are not close enough, but Maximus replies, "the range is good." This shows Maximus' confidence, and this obviously shows he is experienced in battle and an influential leader. Maximus the... ...ding back to his own home as fast as he can. The film also shows shots of the pictures running through his mind, his family being killed by Roman soldiers, his little son being trampled by the cavalry of horses. He arrives back to his home after at least a day of solid riding, and he is distraught. He dismounts the horse he escaped on, stumbles over towards his house, and sees a horrific sight; his wife and son, hung from the porch. The camera is positioned behind the two hanging bodies, and shows the bottom half of these, and Maximus' face, as he collapses on the floor in exhaustion and sadness. This is only a study of the first forty minutes of Gladiator, yet there are a huge number of different camera angles and techniques. This continues throughout the film, and shows true directing quality by the films director.

Allerca cat

Creates truly unique products—the world’s first scientifically proven hypoallergenic cats. Genetically engineered, the medium sized ALLERCA GD cat weighs 10-15 pounds and is fully mature at age three. According to ALLERCA, the cats have long life expectancies and possess sweet and affectionate dispositions. For a price of about $3,000, you receive a 12-week-old kitten, complete with all shots and vaccinations, an embedded microchip identifier implant, and a one-year guarantee. Customers purchase kittens over the Internet and must pay approximately $1,000 for processing and transportation.The high shipping cost occurs because commercial air shipping is stressful to the animal; therefore, the kitten travels in a specialized private jet courier. According to ALLERCA, the current wait time for the ALLERCA GD kitten is approximately two years. Potential buyers may reduce their wait times to just a few months by paying $2,000 for one of the few kittens in the Premium Placemen t Program. This product is sold over the Internet. How can ALLERCA use Internet advertising technologies to reach its target market? (Visit the Internet Advertising Bureau at www.iab. net to learn about recent technologies. ). What might be the main objectives of advertising and pubic relations for ALLERCA and what factors will affect ALLERCA’s decision about its advertising and PR budgets? In addition to Internet marketing, what other advertising media and PR tools would you choose for promoting ALLERCA and its unique products? It is very important to identify the target market. The Allerca GD cats have a lot of benefits for the users including:- 1. They do not cause allergy as induced by other cats2. They could be beneficial to individuals with health problems such as asthma, psoriasis, skin rashes, etc, and who love cats. Such individuals who may be advised by the doctor not to keep cats in their homes may now do so without any health concerns 3. The life expectancy of suc h cats are longer 4. these cats are sweet and affectionate compared the generic ones 5. It is easier to identify these cats as they have a microchip embedded beneath their skin 6. The cats are free of disease and infections as they are vaccinated 7.The cats can be purchased over the internet and hence the customer does not have any hassle of going to the buyer and purchasing the cat 8. the Customer gets a guarantee that the cat is genetically modified and has the characteristics claimed to be possessed 9. The animal is given the best treatment as it is not transported by road or air cargo 10. The customer would get the cat earlier if needed a nominal amount is paid The internet strategy of reaching the target audience forms an important part of marketing in order to be successful. The first important step would be to identify the target market.Invariable the organization should involve this in their marketing plan. IF an individual who suffers from a medical condition such as asthma , and is also a feline-lover, he would be searching the electronic media (including radio, TV and the internet) of ways in which he could fulfill his desires. Hence, it important to the organization to identify the exact media that potential customers would be looking in so as to obtain the cats. Any ads placed by the company would be effective only if they reach the customers and match their interests.The company should also be aware that for any advertisement it would be placing in the media, a greater percentage of people would be noticing the ad but not responding to it. Hence, it is very important to have an ad which would catch the attention of the potential customers, who would also be ready to bear the costs of buying the product. One method of doing this would be to have repeated advertisements on the internet, in order to create awareness amongst the audience. Besides, the company should also focus on educating the customer.Such customers would potentially get motivated at purchasing the product (Search Engine Optimization and Beyond, 2008). One important point to not of the internet is that it is a very large means of communication and any advertisement that would be inserted would reach each and every corner of the globe. This does not make life any easier for the manufacturer as he has to search the global market for potential customers. Online survey sites are not able to provide details of the demographics and the type of customers that would be available at specific positions on the internet.Many companies are trying to map their customers on the internet, more often without much success. This is because many people who use the internet consider it to be a very unsafe place, prone for abuse and misuse, and hence may not be willing to give out their personal details. One way of reaching potential customers would be to have advertisements on websites that the target audience is identified. Newsletters that serve to help people needing appropriate products could also be utilized as a source of advertisements and educating the potential customers.Many of the online newsletters seem to have a good customer base, and involving the company producing these newsletters would be very effective in marketing the product over the internet. The company could also help the customers further by asking them their email addresses. Online forms placed at relevant websites could also be utilized by the company and would seem a more genuine and effective approach by the customers. Once the customer gets in touch with the company, a greater amount of interaction, clearing doubts, etc, is required.Online tracking services also seem to be a good approach by the company. If a visitor to the company’s website is having a doubt, then an online chat tool with the company executive could help to clear further doubts. This process is known as ‘web casting’. Besides this, forums, online communities, bulletin boards, etc, help the pe ople in search of getting a particular product or service from the right manufacturers (Search Engine Optimization and Beyond, 2008). Allerca would be having several objectives when it comes to marketing their product. These include:- †¢ Brand-building campaign†¢ Creating interest amongst the general public and the target market †¢ Providing information – in the form of education and awareness campaigns †¢ Creating demand for their product †¢ Reinforcing their brand (Know This, 2008). Some of the information that should be present in the advertisement include:- †¢ Information of the product †¢ Information of the price †¢ Information about other promotions †¢ Information about distribution of the product (Know This, 2008). Allerca could consider using e-mail marketing for their product. This is a very cost-effective form of marketing their products.However, studies have shown that more than 40 % of the people who utilize the interne t would ignore an advertisement sent to their email. Consumers need to know that the email being sent to them is safe and is from a genuine organization. Physical email could also be considered by Allerca but this may be costly and a difficult affair as the address of thousands of potential customers need be obtained from the right database. Studies in certain parts of the world suggest that newspaper and magazine advertisements would be one of the right ways of supplementing online advertisements.More than 34 % of the people in a survey felt that direct email was a mean of communication in which a relationship could be maintained, whereas 30 % felt that newspaper advertisements could help bring about a relationship (Tedeschi, 2001). Some of the PR tools that Allerca could consider utilizing include community relations activities, social marketing, event sponsorships and awareness campaigns. Event sponsorship seems to be an effective PR tool in this case. During the conductance of a relevant event, Allerca Company could create some awareness in the target audience though sponsorships and awareness campaigns.The target audience would be brought face to face with the manufacturer during this program. The company executives could realize the expectations of the company. Accordingly they could enter into contract with the consumer or consumer groups. The company would also get an idea of the competitors that may be present. The company can now begin to develop a strategy of competing with other companies. The company could hand out pamphlets, booklets and other material to the audience to ensure that they are educated about the product.It is also important for the company to follow-up with the potential customer after the event (Full Circle Associates, 1999). References: Full Circle Associates (1999). PR Tools and Techniques, Retrieved on June 7, 2008, from Full Circle Associates Web site: http://www. fullcirc. com/rlc/commrelationstips. htm Know This (2008). Prin ciples of Marketing – Setting the Advertising Objective, Retrieved on June 7, 2008, from Know This Web site: http://www. knowthis. com/tutorials/principles-of-marketing/managing-the-advertising-campaign/1. htm Search Engine Optimization and Beyond (2008).Identifying And Reaching Your Target Market, Retrieved on June 7, 2008, from Search Engine Optimization and Beyond Web site: http://search-engine-optimization-and-beyond. com/Customer-Centric-Website-Developement/Identifying-And-Reaching-Your-Target-Market. htm Tedeschi, B. (August 6, 2001). E-Commerce Report; online businesses are supplementing their fleet e-mailings with an old warhorse: direct mailings. Retrieved on June 7, 2008, from The NY Times Web site: http://query. nytimes. com/gst/fullpage. html? res=9501E5DF113CF935A3575BC0A9679C8B63